Writing Great Success Stories, Part 1
Over the last couple of months, every time I talk with prospects who might need ETMG’s technology marketing services, the conversation inevitably rolls around to success stories and customer...
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In my last post, I wrote about the questions, and the number of them that seem to work when a writer is interviewing a customer for a success story. But why these questions? For me, and for readers,...
View ArticleWriting Great Success Stories, Part 3
So, now you know how to write a success story: what questions to ask and why they matter. And that alone will take you a long way, but with the 3 “Be’s” of Success Story Writing, you can nail each and...
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Marketing and the Growing BYOD Movement
By Michael Grodin – ETMG President Here’s a question: When are you not connected to the Internet? Michael Grodin, ETMG President Between home, work, your smartphone and even in your car, chances are...
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Finding and Maximizing Testimonials
By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for...
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